Tuesday, January 6, 2009

What's in the Frame

Photographers learn early on that the only thing that really counts is what's in the frame. It doesn't matter what you intended, your bright idea, the story behind it all. If it's not in the picture, it's not in the picture.

That's usually a sad lesson. But it can have an upside, too.

Consider this photo. I'd put a bluish light on the floor behind Alan I. Leshner, CEO of the American Association for the Advancement of Science, intending to light the bookcase behind him as if from the skylight above. Instead, the effect was much stronger on the carpet, which I hadn't thought about lighting at all.

But I shot a few frames, looked at the results, and said, "That works too." I'll gladly take credit for it. After all, what matters is what's in the photo, whether or not it's what I intended!

(By the way, this marked the start of the new year with two magazine covers for two clients in one day - one morning, really. Let's hope the rest of 2009 keeps pace. Happy New Year!)



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